Innovate for impact

Nonprofits face mounting pressure. Demand for their services is rising. But competition is growing while fundraising potential is declining. Constituents expect more—61 percent think non-profits should be using more digital technology—but are willing to give more if the experience is right.

Progressive nonprofit leaders are responding by reframing their strategies and tapping into today’s exploding ecosystem of innovative digital technologies. That’s enabling them to deliver their mission more efficiently and more effectively, while better meeting their constituents’ expectations.

The future of nonprofit? To innovate with digital tools, platforms and data analytics. To deliver better constituent and employee experiences. And to lead with impact in the digital era.

Qualifications for NPO Status

A nonprofit designation and tax-exempt status are given only to organizations that further religious, scientific, charitable, educational, literary, public safety or cruelty-prevention causes or purposes. Examples of nonprofit organizations include hospitals, universities, national charities, churches, and foundations.1

A nonprofit must serve the public in some way, whether through the offering of goods, services, or a combination of the two. They’re also required to make financial and operating information public so that donors can be informed about how—and how well—their contributions have been used.2 Nonprofits may also exist to collect income to dispense to other qualifying charities.

Before it can receive a tax exemption, an organization needs to request 501(c) status from the IRS. Once registered and running, the organization has to maintain compliance with the appropriate state agency that regulates charitable organizations.3 This often requires a dedicated CIO and accounting team.